A Little Bit About Us!

Primo Vino opened its doors on March 19th 2010 and at the time we were the only independently owned wine and spirits shop in Cape Girardeau, MO. We had a lot of people in Southeast Missouri that were into wine but there were only supermarket options, so it was hard to find higher-end bottles. As a result, we started with a focus on fine wine, a small collection of craft beer, and limited spirit selections. 

We have seen quite a few trends over the years and have adapted accordingly. As the craft beer boom started, we soon found ourselves busting at the seams with beer stacked in every corner of the store. Knowing that we needed more space, we took over the suite next to us and expanded our beer and spirits collection in 2016. It was around that time that the bourbon boom was in full swing so we really expanded our bourbon selection and also added a bar. Because of this, we named the expansion Cask Craft Spirits and Beer Lounge.

In the years since our first expansion we have become a place where people come to gather with friends and family, enjoy a cocktail after work, or attend an educational tasting. As seating became a problem, we could see that we once again needed more space. As luck would have it, another suite next to us became available and we jumped at the chance. We knocked down a wall, wrapped our bar around to the other side, and added comfortable couches and chairs to accommodate more guests. We also listened to our customers that they wanted to have some food options. As a result, we serve a small rotating selection of seasonal bar food. I will say that we also serve some of the best cocktails in the area!!

We are not some stuffy wine shop! We are well educated in all aspects of alcohol and we love to chat with people regardless of their knowledge level. Stop by and let us help you pick the perfect product for any occasion!!


Keller Ford

Managing Partner

Keller Ford has been in the food and beverage business in the Cape Girardeau area for over 30 years. From serving in chain restaurants, bartending in fine dining establishments, operating a coffee shop, running winery operations, and managing multiple businesses, Keller has done it all. The one thing that Keller is most passionate about is the customer experience because the customer is why we are here. Keller has a strong passion for wine, bourbon, and beer and spends many hours each week sampling and researching the latest trends. “Our goal is to be on the cutting edge of what is going on in the spirits world and bring those experiences and products to the Cape area."


Amy King

General Manager

Amy King’s love affair with the service industry began in her early 20s when a friend introduced her to fine dining. Captivated by the artistry of the food, the elegance of the drinks, and the warmth of the service, Amy knew she had found her calling. She quickly developed a deep passion for creating exceptional dining experiences. Amy ventured into the corporate world to expand her horizons, working as an administrative assistant and later transitioning into a marketing role. This experience equipped her with a unique perspective and diverse skills, enhancing her ability to build meaningful customer relationships. However, the allure of the service industry never faded, and Amy found herself drawn back to her true passion. She returned to the food and beverage industry, quickly moving up the ranks to floor manager and catering coordinator, where she honed her leadership skills and attention to detail. Now, as the General Manager of Primo Vino & Cask, Amy brings her extensive experience and passion for excellence to the role. Amy’s goal is to build upon the success of Primo Vino & Cask, fostering a supportive and growth-oriented environment where each team member can
develop their skills and contribute to ongoing success. Under Amy’s leadership, Primo Vino & Cask will continue delivering unparalleled experiences and exceptional products. With Amy at the helm, every visit to Primo Vino & Cask is an opportunity to discover new favorites and revel in the joy of life’s simple pleasures.

Excellent Staff

Staff are very knowledgeable, helpful, and friendly. Great selection of craft beers from all over, lots of wine, and high end spirits. Good beer on draft. Drink while you shop!

Awesome Place

This. Place. Is. Awesome! We come here for amazing wine and fun times with our friends! They have a fully stocked bar where you always meet new people and the staff is amazing!

Exceed Expectations

Blown out of the water with the beer and bourbon selection. Wine is great as well, but this spot could easily be in Louisville!


Opening Hours

Monday - Thursday 10:00 am - 10:00 pm
Friday - Saturday 10:00 am - 11:00 pm


1610 N. Kingshighway St #105, Cape Girardeau, MO 63701



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